The Influencer Trap: How It Starts on Instagram
It often starts with a DM from someone you follow — or even admire. A lifestyle influencer, an entrepreneur, or someone flaunting a luxury life. They post screenshots of their “profits”, thanking a trading platform or a crypto coach. The captions promise that “anyone can start making money today.”
These DMs or stories often link to shady investment platforms or fake trading websites. Many users, especially young adults looking for passive income, feel encouraged to give it a try. What feels like a quick side hustle turns into a complete financial loss.
Why So Many Fall for It
The scam works because it combines trust and urgency. The influencer is often someone the victim already follows or looks up to. When you see them posting daily profit screenshots or chatting with a “financial advisor,” it feels real. The scammers even go as far as creating fake testimonials, WhatsApp chats, and fake bank transfers.
It’s not just greed — it’s trust that’s being abused. The scammers make you feel like you’re missing out if you don’t act now. This psychological trick, known as FOMO (Fear of Missing Out), is a classic hook in digital scams.
Real Story: How Rina Lost $1,800 in a Week
Rina, a 22-year-old student from Malaysia, followed a beauty influencer who shared daily investment updates. The influencer introduced her to a “crypto mentor,” who asked for an initial deposit of $300. She got fake screenshots showing her balance growing daily. Encouraged by this, she added more — until her balance showed over $10,000.
But when she tried to withdraw, she was asked to pay a “release fee.” That’s when she realized it was a scam. She ended up losing $1,800 in total — money she had saved from her part-time job.
How You Can Protect Yourself from Instagram Investment Scams
Always research before trusting any platform promoted by an influencer. Real financial advisors are regulated and never promise guaranteed profits. Avoid clicking on short links or filling out personal information via DMs. If someone asks for upfront payment or crypto deposits with no legal backing, it’s almost always a scam.
These scams are rising because they blend into your daily feed, making it hard to separate real from fake. If you’ve been affected by something similar, don’t stay silent. Share your experience or report the scam through our contact form so others can stay alert.
